The Nextivity brand is in transition and a new comprehensive guide is coming soon. Some basics for use are below. If you have questions please contact marketing @ Nextivity.
Brand Guideline
The Nextivity logo is the company’s legal name and it is to be used for all legal documents, policies and procedures and internal corporate communications.
The Corporate and Product Brand Marks are available in full-color, grayscale and black & white versions, for both positive and reverse treatments.
Full Color
Hex: #4FAEE0
RGB: 79, 174, 224
CMYK: 57%, 20%, 0%, 12%
PMS: 284 C
Hex: #292F37
RGB: 41, 47, 55
CMYK: 5%, 3%, 0%, 78%
PMS: Black C
Note: New color palette will be released with guidelines
The Cel-Fi logo must be displayed at size, color and frequency with all comparable product marks.
Logo with no “by Nextivity” line
Standard use for all Web and Print communications. When “by” less than 6pt, do not use.
Logo with “by Nextivity” line
This is the preferred use for all Web and Print communications when “by” is 6pt or greater.
.
Logo with no “logotype” or “by line”
Use for product badges only.
The corporate positioning statement accompanies our brand identity. This a single line can be used as a stand-alone sentence, a header or within body text.
example:
Smart Signal Booster®
example:
In-building Cellular Solution
The logo can be reversed when the background color is darker than 30%.
Stand-alone
Over background value
of 30% or less
Reverse out of a value
of 30% or higher
Do not alter the logo an any way.
Do Not
use a border
Do Not
screen image
Do Not
use over texture
Do Not
cross into image
Do Not
Use special effects
Do Not
change color
Do Not
change proportions
Do Not
recreate
Our typeface has been selected for its clean, modern and precise lines. Roboto was designed for mobile, web and print usage and is the default font on Android phones. Roboto Condensed is a narrower font and should be used for all headlines and titles. Roboto is wider and this makes for a more natural reading rhythm and is prefect for all body copy.
Roboto
Nextivity developed industry leading technology with additional branding. The chipsets and underlying software create unique solutions that optimize cellular performance, while remaining completely Network Safe.
The naming of Nextivity’s product line consists of the product logotype combined with the product name.
Specifications:
Logotype = Geometr706 BdCn BT. Height = 33% of the product name.
Product name = Geometr706 BdCn BT in all caps.
.
How do I use a trademark properly?
1. ALWAYS distinguish a trademark from surrounding text by using it in all capital letters (or, at least, with initial capitals); by using it in a bold, italic or underlined font; by placing it within double quotation marks (“ ”); or by using it in a stylized or graphic form that differs from the surrounding text. If the trademark is registered, use the superscript ® symbol or other appropriate registration notice. For US, use the ® and for non-US use the™.
examples:
Nextivity® Cellular Solutions
Nextivity™ Cellular Solutions
Cel-Fi® by Nextivity®
Cel-Fi™ by Nextivity™
Cel-Fi® PRIME
Cel-Fi™ PRIME
Cel-Fi® WAVE
Cel-Fi™ WAVE
INTELLIBOOST®
2. ALWAYS use the trademark consistently, including with or without spacing and/or hyphens.
examples:
Cel-Fi™ products solve problems, not Celfi
Cel-Fi™ products create solutions, not Cel Fi
3. NEVER use a trademark as a noun. Always use a trademark as an adjective modifying a noun.
examples:
Cel-Fi™ solutions
Cel-Fi™ coverage improvements
4. NEVER use a trademark as a verb.
examples:
You are NOT Cel-Fied; rather, you are connected with Cel-Fi™ solutions.
5. NEVER modify a trademark by changing it to the plural form.
examples:
Install two Cel-Fi™ PRO products, not Install two Cel-Fi™ PROs
6. NEVER use a trademark in the possessive form unless the trademark itself is possessive.
examples:
Cel-Fi’s advancements, not Cel-Fi is advancements
7. How do I use trademarks online properly? Use of a trademark in text online generally is no different from use of a trademark in print. Certain uses of another’s trademark, however, such as in domain names, in metatags, as wallpaper on a website or as a keyword purchased from a search engine, might subject you to legal liability.