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Nextivity delivers heightened in-store experiences with CEL-FI GO G43

Smart mobile signal boosting solution unveiled at Retail Technology show, London Olympia 24-26 April

OLYMPIA, LONDON – April 11, 2024 – Nextivity, Inc., a global leader in the development of smart in-building mobile connectivity solutions, is unveiling its newest product, CEL-FI GO G43 at this year’s Retail Technology Show taking place at London Olympia from 24-26 April.

Perfect for retail and fast-food industries, this multi-operator solution provides well-known high-street brands with a fast and cost-effective means to improve mobile connectivity for customers, staff, and behind-the-scenes operations. This latest addition completes the Nextivity CEL-FI portfolio, overcoming mobile coverage challenges in any building type, from small convenience stores right through to large distribution centres, and complementing the CEL-FI QUATRA 4000e Active DAS Hybrid system.

Brick-and-mortar stores are becoming increasingly reliant on mobile phone connectivity for a range of applications, including cashless transactions, QR code access, in-store couponing, and kiosk connectivity, with smartphones providing the primary touch point. Reliable mobile connectivity is also central to facilitating consumer credit applications for high value ticket items (furniture, PCs, and consumer electronics, for example) as the dynamically generated OTPs (one-time passcodes) required for strong customer authentication (SCA) purposes and to progress the application are delivered via text message.

 Whilst most retailers have invested in guest Wi-Fi systems, a proper setup and secure network requires shoppers to accept usage terms and conditions, which also involves generating an OTP for authentication purposes, deliverable via text or email, which they cannot receive before they are connected. Wi-Fi networks are also not as secure as cellular networks where security is down to the mobile network operators. These security concerns, combined with sign-up process and need to accept usage terms, discourages most shoppers. As such they do not have connectivity, which in turn limits their spending power.

The majority of store managers are simply unaware of the true consequences of poor mobile coverage,” says Stephen Kowal, CCO at Nextivity. “Not only is ubiquitous mobile coverage integral to credit application processes, modern shoppers are mobile first, and patchy coverage makes for a really poor experience, ultimately impacting profitability and the bottom line.”

Available via a network of approved distributors and channel partners, CEL-FI GO G43 resolves the issues caused by poor mobile connectivity in challenging retail environments. As with all Nextivity’s smart signal boosting systems, CEL-FI GO G43 features the world-class IntelliBoost chipset at its core, which enables CEL-FI solutions to reliably enhance all available mobile signals. CEL-FI GO G43 fully satisfies Ofcom’s mobile repeater rules by not interfering with other wireless devices and by delivering an unconditionally network safe guarantee, making it legal to use and safe for all mobile networks in the U.K.