High-performance engineering depends on precision, speed, and constant communication. That’s why Nextivity and Roush Yates Engines have announced a strategic technical partnership to enhance connectivity across Roush Yates’ advanced manufacturing and engine development facilities.
Roush Yates is widely known for building championship-winning engines for NASCAR while also delivering high-performance manufacturing solutions for industries including aerospace, defense, space, and medical technology. In environments where milliseconds matter and precision engineering is the standard, reliable connectivity across the factory floor is critical.
Connectivity for High-Performance Manufacturing
Modern manufacturing facilities rely on constant data exchange between teams, machines, and systems. From engine design and testing to real-time production monitoring, connectivity enables teams to move faster and operate more efficiently.
Through this partnership, Nextivity will support connectivity across Roush Yates facilities with intelligent cellular coverage solutions, helping ensure reliable communication throughout manufacturing spaces where traditional wireless networks often struggle.
Factories are challenging RF environments. Metal equipment, machinery, and large industrial structures can weaken cellular signals and create dead zones. Nextivity CEL-FI QUATRA DAS (distributed antenna system) technology is designed specifically to overcome these challenges by delivering strong, network-safe cellular coverage throughout complex facilities.
For organizations like Roush Yates that compete in the demanding world of NASCAR, seamless connectivity ensures engineers, technicians, and production teams stay connected—both in the factory and trackside.
From the Factory Floor to the Race Track
For Roush Yates, communication reliability directly supports performance. Their teams design and build some of the most advanced racing engines in NASCAR, and maintaining a competitive edge requires uninterrupted collaboration between engineering, manufacturing, and testing teams.
Todd English, CEO of Roush Yates Manufacturing Solutions, highlighted the importance of connectivity across their operations:
“Seamless communication across our facilities is critical to maintaining our competitive edge in NASCAR and manufacturing solutions for industries that include aerospace, defense, space, and medical. Aligning with innovative partners like Nextivity ensures our team can operate at peak efficiency without interruption.”
Michiel Lotter, CEO of Nextivity, emphasized how connectivity plays a key role in high-performance engineering environments:
“As an industry technology leader, Roush Yates Engine and Manufacturing Solutions teams need seamless connectivity every minute of every day. Both in the factory and trackside, having a reliable network infrastructure keeps the team connected and focused on what they do best – helping their customers win.”
Enabling the Next Generation of Connected Factories
This collaboration reflects a shared commitment to innovation and operational excellence. By combining Roush Yates’ expertise in NASCAR engine development with Nextivity’s leadership in in-building cellular DAS and private 5G cellular networks, the partnership will help enable smarter, more connected manufacturing environments.
As factories continue to adopt advanced technologies—from IoT sensors and automation to real-time analytics—reliable indoor cellular connectivity becomes essential infrastructure. Through its Do More with DAS approach, Nextivity is helping organizations transform their facilities into fully connected environments capable of supporting the next generation of manufacturing innovation.
For high-performance teams operating at NASCAR speeds, connectivity is not optional—it’s a competitive advantage.
