Every part of the world has its own mobile story to tell. Some markets like Asia and North America are well entrenched in their mobile penetration. Others not so much – but definitely growing at an astonishing pace.
Africa is a case in point. Ovum has released a report that shows mobile broadband subscriptions (i.e. 3G and 4G) have been accelerating at a rate of 50% annually over the past few years. That means the number of mobile broadband connections will likely reach 1 billion in 2020 (and just over 222 million by the end of 2015).
The reason? The ongoing rollout of 3G and 4G networks on the continent, and the growing affordability of smartphones and other devices, according to the research
Some other factoids worth considering:
- Mobile broadband accounted for 17% of the 884 million total mobile subscriptions in Africa by the end of 2014.
- By the end of 2020, mobile broadband will account for 76% of the total 1.32 billion mobile subscriptions.
- Mobile data revenues are expected to reach $25.8 billion by 2010
- The largest mobile market is Nigeria, followed by Egypt, South Africa, Algeria, and Morocco.
- The most favorable market among the 20 countries surveyed for digital content is South Africa according to the Digital Media Opportunity Index: Sub-Saharan Africa , a new research tool published by Ovum.
Which other markets do you think are ones to watch for mobile broadband opportunities?
By the CEL-FI Team