In today’s retail environment, connectivity is no longer a “nice to have.” From mobile point-of-sale systems and inventory management to customer engagement and safety, reliable cellular coverage for retail has become a critical part of store infrastructure.
Retailers around the world are recognizing that poor indoor cellular coverage directly impacts operations, customer experience, and revenue. That’s why many of the world’s leading retail brands trust Nextivity to deliver scalable, secure, and high-performance indoor cellular solutions built specifically for retail environments.
Why Cellular Coverage Matters in Retail
Modern retail stores depend on always-on connectivity. Yet large-footprint spaces like warehouses and back-of-house areas often struggle with indoor cellular coverage. Dense building materials, metal shelving and racking, as well as modern construction materials can block cellular signals.
When indoor cellular coverage is unreliable, retailers can experience:
- Failed or slow mobile payments and kiosks
- Delays in stocking, inventory, and warehouse operations
- Disrupted mobile delivery and logistics apps
- Reduced customer engagement with QR codes, loyalty programs, and in-store offers
- Limited access to voice, data, and emergency services
Reliable cellular coverage for retail ensures that both customers and employees stay connected wherever they are in the store—from the sales floor to loading docks and warehouses.
Proven Success Across the Retail Market
Nextivity has been solving indoor connectivity challenges for retailers since 2016. Today, its solutions are trusted by many Top 10 and Top 100 retailers. Some of the world’s largest retailers are covering more than 1,000 of their locations already with Nextivity solutions — and they’re not done yet.
This track record reflects more than deployment scale — it demonstrates repeatable success across diverse retail categories, including:
- Grocery
- Home Improvement
- Clothing and Department Stores
- Auto Dealerships
- Banks
- Warehouses and Distribution Centers
For retailers evaluating indoor connectivity strategies, this experience provides confidence that cellular coverage solutions can scale reliably across regions, store formats, and global markets.
Improving the Bottom Line with Better Connectivity
Strong indoor cellular coverage does more than keep devices online — it directly supports revenue growth and operational efficiency.
Retailers using Nextivity solutions can:
- Improve stocking, inventory, and warehouse workflows
- Enable secure mobile payments and self-service kiosks
- Increase dwell time and basket size through digital engagement
- Support mobile delivery apps and omnichannel operations
- Provide resilient backup connectivity for other networks
By addressing connectivity at the infrastructure level, cellular coverage for retail becomes a strategic asset rather than a recurring problem.
Do More with DAS: One Infrastructure, Many Use Cases
Nextivity’s approach to retail DAS (Distributed Antenna Systems) goes beyond basic signal coverage. A single, secure infrastructure can support multiple use cases, including:
- Live call buttons for safety and assistance
- Environmental sensing
- Private 5G networking
- Integration with existing IT and operational systems
Retailers can choose flexible deployment and funding models — CapEx, OpEx, or hybrid — while maintaining a highly secure, on-premises solution designed for long-term growth.
Global Deployment and Partner Support
Successful cellular coverage for retail requires more than technology — it requires execution. With over 1,000 certified partners worldwide, Nextivity supports global deployments with local expertise, ensuring consistent performance across every store and region.
This partner ecosystem enables retailers to move quickly from planning to deployment while maintaining quality, compliance, and long-term support.
A Starting Point for Retail Connectivity Conversations
The Cellular Coverage for Retail infographic (link to infographic PDF) offers a high-level overview of how leading retailers are using indoor cellular connectivity to improve operations, customer experience, and safety. It’s designed to serve as a starting point for conversations with retail leaders who are evaluating how connectivity fits into broader digital and operational strategies.
As retail continues to evolve, one thing is clear: reliable indoor cellular coverage is foundational. Retailers that invest in the right infrastructure today are better positioned to support tomorrow’s technologies, applications, and customer expectations.
Learn more about Nextivity cellular coverage.
