Prestigious Annual Awards Program Recognizes Standout Retail Technology Companies and Solutions Around the World
SAN DIEGO, April 24, 2025 – Nextivity, an industry leader in intelligent cellular coverage DAS solutions, today announced it is the winner of the “IoT Based RetailTech Solution of the Year” award in the 3rd annual RetailTech Breakthrough Awards program conducted by RetailTech Breakthrough, a leading independent market intelligence organization that evaluates and recognizes standout retail technology companies, products and services around the globe.
Nextivity offers a range of comprehensive connectivity solutions that solve connectivity issues for both retailers and their customers. Nextivity systems allow customers to leverage their cellular coverage system to integrate advanced applications and sensing. With Nextivity, retailers can enable and support PoS, loyalty card usage, self-help kiosks, EV charging stations, delivery app usage, and operational efficiencies for inventory control, minimizing shrinkage, and safety/security.
The CEL-FI Distributed Antenna System (DAS) delivers reliable, uninterrupted coverage robust enough for complex retail environments. The CEL-FI GO G43 is ideal for smaller spaces meeting the connectivity needs of c-stores, other small-box stores, quick-serve restaurants, and branch offices. Shoppers can instantly browse products, access loyalty programs, and make purchases. The solution can boost up to three operator signals, operating as an “off-air” solution that brings strong cellular signals from outside the building indoors. The system enables strong in-building connectivity for in-store digital couponing, payment systems, backup or redundancy for other networks, inventory management, and more. The
GO G43 is easy to deploy and install, improving connectivity in hours. The system also offers remote system monitoring via the Nextivity WAVE Portal with access to real-time system configuration and performance data.
In addition, the company’s flagship product, QUATRA 4000c is the first combined public and private cellular coverage solution. By offering multi-operator coverage, QUATRA 4000c ensures everybody in the building can stay connected and take full advantage of their mobile devices. The system also gives businesses the flexibility to expand their wireless connectivity strategy to include a private network alongside reliable public cellular coverage. It also offers the ability to layer in IoT sensing applications while boosting signal strength. In addition to pairing perfectly with the Nextivity WAVE Private Networking Service, the system can be installed, improving in-building cellular signals within days.
“We’re thrilled to accept the ‘IoT Based RetailTech Solution of the Year’ award from RetailTech Breakthrough. For retailers, better coverage equals better business, and with our solutions, our clients can ‘Do More with DAS’ as we like to say. Having a complete wireless strategy as the foundation of a retailer’s technology infrastructure can improve efficiency and customer experience,” said Michiel Lotter, CEO of Nextivity. “Customers aren’t used to having to connect to Wi-Fi while away from home and retailers can’t afford any type of down time. We provide peace of mind for both. In a retail landscape where customers demand convenience and safety and retailers expect to stay connected, we’ll continue to deliver versatile, scalable, and retailer-specific solutions.”
The mission of the annual RetailTech Breakthrough Awards program is to spotlight and celebrate the global innovators who are transforming the retail technology landscape. The RetailTech Breakthrough Awards program conducts the industry’s most comprehensive analysis of standout leaders and technologies driving innovation and shaping the future of retail. This year’s program received thousands of nominations from more than 14 countries worldwide, reflecting the global momentum and impact of retail technology advancements.
“Nextivity solutions offer a layered, scalable approach to connectivity for retailers and their customers.
Connectivity is key to modern retail improvements, supporting smarter, efficient operations and improved customer engagement. Reliable connectivity is critical for systems like payment solutions, and workforce management tools along with services like delivery apps. However, distance from towers and outdoor topography along with a buildings’ features can block or weaken available signal,” said Bryan Vaughn, Managing Director, RetailTech Breakthrough. “The QUATRA 4000c and the CEL-FI GO G43 empower retailers to address their connectivity challenges effectively with minimal oversight. By providing robust cellular coverage, Nextivity equips retailers to meet evolving customer demands and improve operations, so they can focus on driving growth.”
About RetailTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the RetailTech Breakthrough Awards program is the premier awards and recognition platform devoted to honoring excellence in retail technology companies, services and solutions around the world. The RetailTech Breakthrough Awards provide public recognition for the achievements of retail technology companies and products in categories that include store management, digital displays, checkout automation, workforce tools, smart dressing rooms and more. For more information visit retailtechbreakthrough.com.
