Challenge
The world famous Ningaloo Reef is located in the North West of Australia off the coast of Exmouth. The Reef is approximately 260km long and very close to the coast – just ½ km in some areas. The area is a mecca for tourist who want to explore the striking landscape and sea life of Australia.
The Ningaloo Lighthouse Caravan Park is located on a rural area of the coast. It had no cellular signal except for one bar in the cabins situated on top of the ridge line. It was important for the business that their clients have access to mobile coverage to ensure potential customers made their initial booking and return journeys to the park in the following years. They also determined that travelers managing their share portfolios needed to have access to data via 4G coverage.